KISS FM Breakfast show
Audience
1) Read page 2. What is KISS FM's mission?
To have content that is relatable , trendy and enjoyable for a younger audience.
2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.
3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience?
It is available on many different platforms.
4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?
5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand?
60% Female
40% Male
65% Living outside London
It is available on many different platforms.
4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?
Kiss fresh:
It plays the biggest urban and rhythmic
tunes in Hip Hop, Dance, House and
Afrobeats
Kisstory:
spins the very best Old
Skool and Anthems from R’n’B, Dance,
Garage and Hip Hop
Online to watch live shows or join competitions
On the app to stream shows
Radio
Live events
6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.
Active because the audience can interact in many different ways.
Active because the audience can interact in many different ways.
7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.
Personal identity, Style of music or the hosts
Social interaction, App, Shoutouts, Events, Social media
Entertainment and diversion, escape from normal life
8) How have audiences changed in terms of how they listen to music and radio since the 1960s?
There is a bigger choice span and music is available anywhere at anytime.
9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?
Quality has improved and there are more radio stations but less people listen to the radio.
10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?
2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise?
Preferred, they play mainstream music which appeals to a lot of people
Oppositional, they dont offer anything for people with niche music taste
Industry
1) When did KISS FM first launch and what type of station was it then?
Pirate
1) When did KISS FM first launch and what type of station was it then?
Pirate
2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise?
Radio , cars , magazines.
3) How does KISS FM make money?
Advertising , sponsers , events.
4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?
Used to have over 2 million however now it has 980k.
5) How is KISS FM regulated and what can happen if they break the rules?
Ofcom - can be fined if they break the regulations.
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