Arctic Monkey : I Bet You Look Good On The Dancefloor

 Arctic Monkeys: Audience

1) What is the main Arctic Monkeys audience - demographics and psychographics?
Arctic Monkeys was an indies rock band who released there music with an independent niche record label showing they're unique style of music and audience and there songs were popularly shared on square space where they gained majority of there audience. Arctic Monkeys' audience are likely to be predominantly white, middle class and reasonably young. Psychographic groups might include Reformers and Explorers. Recent global success pushed the band into bigger psychographic groups such as Mainstreamers.

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?
It gave the audience a chance to talk about the new buzz and their rise to fame and allowed fans to make special groups online to talk about them and there music. Audience pleasures would include diversion - the song is upbeat and fast-paced. Fans who followed the band from the early days might find a sense of personal relationship while many young people would get a sense of personal identity from the lyrics to the song (about going out to a club and drinking).

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?

00:09 - The instrumental that begins the song could give fans a thorough sense of excitement as it's upbeat and loud

01.00 - When the camera zooms in on the main vocals face and then suddenly turns to the drummer and guitarist as the fans can see all the members and the energy they bring to the song

01:02 - The first chorus is sung and the lyrics are fairly recognisable so fans could sing along

4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?

Alex Turner was often compared to Sheffield forebear Jarvis Cocker, here he wasn’t doling out social commentary. 

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?

This is a performance video designed to look like a 1980s TV performance on programmes such as Top of the Pops or The Old Grey Whistle Test. It was filmed using old 1980s Ikegami 3-tube colour TV cameras to give it an authentic, nostalgic effect. The simple performance video subverts music video conventions that became steadily more complicated and narrative-based in the 1980s and 1990s. It opens with the singer introducing the song and adding the words 'Don't believe the hype'. This could be a reference to the online following the band built up using Myspace.  

Arctic Monkeys: Industry

1) How did the Arctic Monkeys first achieve success and build up their fanbase?

Social Media was only starting to be introduced in the early 2000s. You could chat to people with similar interests on chatroom or forums. You used AOL or MSN Messenger to talk to your friends, send emojis and share pictures and music. Myspace was released in 2003 and was one of the first major social networking sites. Myspace was used by bands and artists to gain fans without the need for a record company.

2) Why was P2P file sharing and MySpace an unexpected aspect to Arctic Monkeys' early success?

Arctic Monkeys' music was shared on P2P sites, though this wasn’t known by the band or promoted when they found out. It allowed their music to be heard by a much wider audience.The sharing of their music encouraged people to talk about and share their music, which created a buzz about the band.

3) How does the rise of Arctic Monkeys differ from how BLACKPINK were formed and became famous?
Unlike BLACKPINK, Arctic Monkeys weren’t put together by an entertainment company, they were all friends from school. They formed in 2002 and wrote songs based on their lives and what they saw on nights out in Sheffield. They played pubs and small venues in and around Sheffield, and built up a huge following online using Myspace.

4) Who is Arctic Monkeys record label and how many copies did they sell of their debut album? Why did they choose an independent record label?
I Bet You Look Good on the Dancefloor is their first single from debut album Whatever People Say I Am, That’s What I’m Not released with niche, independent record label Domino. It was released in 2005 and went straight to number 1 on the singles chart.

5) Looking at the wider music industry, has the internet been a positive or negative development for record companies and artists? Why?

I think it has been a positive development for record companies because it has given them a larger platform to share there music from and given the a bigger audience to perform too. It also allows anyone to share there music even if you don't have any money or connections.