BLACKPINK - How You Like That

Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?
Blackpink fans are referred to as BLINKS and are largely teenage girls and young women. Their fans are worldwide but they are particularly big in the Philippines and Indonesia as well as western countries such as the UK and USA.

2) What audience pleasures are offered by the music video for How You Like That?

• Diversion: music video conventions – performance, effects, fast pace etc.
• Personal relationships: Fan interaction online through social media is a key element of K-pop’s global success. Fans feel like they ‘know’ the band members.
• Personal identity: K-pop fandom often involves copying the look of band members and seeing their own style reflected on screen.
• Surveillance: Western audiences gain knowledge of Korean music and culture

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

00.09 - They mention there popular starting line of 'BLACKPINK in your area' which fans or blinks would find recognisable and familiar.

0.42 - The dancing begins which would excite the fans as this is what would set there music video apart from the other bands in k-pop.

2.25 - The music beat changes which is like the pinacle of the dance routine which would excite the fans.

4) How was the How You Like That music video marketed and promoted to the audience?
The video’s release was preceded by a series of teasers on the band’s social media accounts (including posters, photos focusing on individual band members and videos) and a reality show (24/365 with Blackpink, available on YouTube).

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

K-pop is increasingly gaining popularity due to its catchy melodies and choreography, personality, storytelling and the help of social media like Facebook, Twitter and YouTube.

Industry

1) How were BLACKPINK formed and what records have they broken?
Blackpink was formed in 2016 by Korean entertainment company YG Entertainment and by 2020 was one of the most successful K-Pop bands in the world. As of 2021, the band was the most followed girl group on Spotify and the most-subscribed music group, female act, and Asian act on YouTube.

2) What other successful artists have YG Entertainment created? You may need to Google this.

• Big Bang
• Treasure
• PSY

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

The audience has easier access to watch and many platform are free or have an optional subsctription which makes it easier for fans to follow along with the artists.

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

K-pop demonstrates the global nature of the industry with BLACKPINK selling out arenas across the UK and USA as well as in the East. They played Wembley Arena in 2019 as well as huge US music festival Coachella.

5) How are UK-based music videos regulated and what types of content require warnings?

The BBFC. The kinds of issues the BBFC considers in classifying music videos include bad language, dangerous behaviour presented as safe, drug misuse, sexual behaviour and nudity, and threatening behaviour and violence.