Galaxy 'Chauffeur' advert

 1) What key conventions of TV advertising can you find in the Galaxy advert?

Creative or original concept/USP, Narrative, mise-en-scene, Editing, Camera shot, Sound, Logo, Call to action.

2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

The slogan being 'silk not cotton' suggests that this chocolate is a delicacy and a delectable snack.

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 
Audrey Hepburn was a large Hollywood star in the 1950s and 60s accosiated with Hollywood glamour and style and a fashion icon.

4) What is intertextuality?

 Intertextuality is when a media text makes a refrence to another.

5) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
The Audrey Hepburn film being suggested in the advert is the film Roman Holiday and this scenery is created through the chauffeur which is similarly used in the movie.

6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 

Hero - the man in the Chaffeur - He comes to save the lady in the bus when she is stuck in the bus and proceeds to take her along on her journey.

Heroine - Audrey Hepburn - She seems to be in a crisis and stuck when someone comes to save her presenting her as the heroine.

Villain - Fruit Stall - It stops everyone from going on there journey as it stops the bus which leads to the hero being called for.

7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?

Equilibrium - A young lady taking the bus to make her way to the new destination.

Disequilibrium - The fruit stall crashes and blocks the way for all the passengers to get to there final destination

New Equilibrium - The chauffeur comes during the situation and picks up the girl driving her to her next destination.

8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 

Audrey Hepburn was a largely successful actress during her time and she is presented as a confident proud woman who attracts the attention of men wherever she goes.

9) What representations of gender can you find in this advert?

In this advert the stereo type of woman is reinforced as when she is in need a man has come to save her from her situation.

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts?

At the end of the advert stereo types are subverted as she carries herself to the back of the car instead of the front. This makes it seem as if she is dominating the man instead of the other way around. The way she carries herself makes it seem as if she has more power and the chauffeur is almost like her own chauffeur. This would reflect both modern and cultural contexts as this completely subverts from the typical behavior and role of a woman in a relationship.