I , Daniel Blake

 1) What is independent cinema and how is it different to Hollywood blockbusters?

Independent films have much smaller budgets, and are often supported financially by public service broadcasters, film institutions and charity funding. They are also distributed by smaller companies

2) What is I, Daniel Blake about?
The main character, Daniel Blake, 59, who has worked as a joiner most of his life in the North East of England needs help from the State for the first time ever following an illness.He crosses paths with a single mother Katie and her two young children, Daisy and Dylan. Katie’s only chance to escape a one roomed homeless hostel in London is to accept a flat some 300 miles away.Daniel  stands up and fights for his dignity, leading a one-man crusade for compassion that will transform the lives of a struggling single mother (Katie) and her two children.   It is a drama that has a strong political message about Britain in an age of government austerity.

3) Who directed I, Daniel Blake and why is this important?
Ken Loach has been a director for over 50 years. He’s never had Hollywood success, mainly because he’s never wanted it. Loach’s style is social realism – telling stories that represent the lives of ordinary working-class people and the social issues they face, for example unemployment, poverty and addiction. His films also have political themes.

4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.
  • Organise free (or ‘pay what you can’) screenings and talks in community centres across the UK to build local enthusiasm for the film’s message
  • Film was premiered not in London, but Newcastle (where the film is set) to gain local support. 
  • Loach appeared on BBC Question Time to talk on issue giving the film extra credibility
5) What unusual or creative marketing methods were used to get audiences talking about the film?
A video was released using members of the public and politicians that supported the film’s message. This was highlighted with the hashtag #WeAreAllDanielBlake

6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?
The production is estimated to be around £2 million and the film grossed £11 million and received a wide range of positive critic reviews.

7) How can independent films like I, Daniel Blake compete with Hollywood blockbusters like Black Widow?
The production cost was widely contrasting as a Hollywood Blockbuster film such as Black Widow cost up to £200 million to produce compared to the £2 million it took to make I, Daniel Blake.

8) In your opinion, was I, Daniel Blake a success?
In my opinion I think I, Daniel Blake was a success as even though it didn't get an extreme amount of popularity, for the effort and production that was put in the results came out better than expected.

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