Industries : Ownership and Control

1) Facebook bought Instagram in 2012 for $1 billion so that they could cancel out there competition by making money from both allowing they're company to widen their audience.

2) Benefits for media companies of vertical integration is that it gives them a chance to make money at every stage of productions they have complete ownership.

3) Horizontal integration allows companies to widen their audience and find other ways to make money.

4) Subsidiaries are the smaller companies that are bought and owned by larger companies.

5)

• Disney makes movies but then also has related stage shows, theme parks, merchandise, soundtracks and events.

6) Companies that are a part of the Disney media empire:

• Hulu
• Marvel
• Pixar
• Lucasfilm
• Disneyland Paris
• Disneyland Inc
• ABC Entertainment
• ABC News and Radio
• ESPN
• Maker Studios

7) Disney bought Fox as they agreed it would place both companies in a place to compete in the rapidly changing media industries . Disney has also been deeply focused on acquiring content  so they can reach as many customers requests as possible.