Audience Effects Theory

 1) Passive: This is the view that audiences passively take in information from the media and that these messages have the same effect on everyone

2) Active: This is the more modern and generally accepted view that audiences interact with and make conscious choices regarding the media they consume

3) Hypodermic Needle :This is the suggestion that audiences are always passive and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members. 

4) Informational/surveillance : Blue planet : This is a film that documents and explains the life of the creatures that are lurking deep within our oceans, educating the viewers on information they might have never heard of.

Personal identity : Gilmore girls : This is a series that illustrates the life of a teenage girl emphasising the drama, chaos, relationship and family issues which teenage viewers would feel related too.

Diversion/entertainment : Avengers - Endgame : This movie is a superhero movie which consists of a purple monster (antagonist) tying to take over the universe. Though this is not relatable and unlikely to happen it's an unrealistic, supernatural source of entertainment which could make audiences feel relieved as they escape from reality.

Relationships : Soap opera : You might care what happens to the long standing characters.

5 ) In the whole trailer for The Blue Planet 2 there are many unrecognisable creatures giving the audience a visceral pleasure as they feel a sense of thrill knowing that these creature live in the depths of the ocean. This also makes it an informational documentary as we learn and educate ourselves on information we did not know is useful for living. This can also be seen as a diversion as we are escaping away from our normal life which for majority consists of being in front of an electronic all day or around people so seeing the rue beauty of the planet that many don't see every day is almost like an escape from reality.


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