Key Concepts Film Poster Analysis

 Spider Man : No Way Home

Language

• The 'Spider - Man' text is written in a bold font and is colour coordinated with the Spider Man and Doctor Strange's suits.
• The 'No Way Home' font is written in a smaller text and the 'o' in home has a picture of spider man's face inside.
• The colour scheme is a red , blue and gold theme which makes the movie poster look like an action film.
• We can tell this is a film poster as it has the release date on it and it gives us hints on what the movie may be based on.
• Spider Man and Doctor Strange are in the centre of the poster in a bold and captivating position which suggest the they are the protagonists and the heroes of the movie.
• Many different super-villains can be spotted around the poster which gives a hint of all the different characters.

Industries

• The company behind the film is Marvel Studios which is an American media and entertainment company well known for being one of the best publishers in the comic industry.They are well known for creating many well known superhero characters and teams such as Avengers.
• The movie was also co - produced by Colombia Pictures which is an American film production studio.
• The main character of the movie (Spider-Man) was played by the actor Tom Holland (the 3rd Spider man) who was a British actor playing an American school student.
• Another character who was well known in the movie was Doctor Strange (Benedict Cumberbatch) who was already well known for having his  film series.
• Many super-villains from the older versions of Spider-Man were casted in this movie and they can be seen vaguely on the poster.
• The people who would make the most money would be the company (Marvel Studios) and the actors in the movie.

Audience

• The target audience for this film is for people who enjoy the action , romance and super human genre.
• The more graphic animations make this movie more suitable for older teenagers and adult Spider-Man fans and is less likely to be targeted to younger fans.
• This movie contain some violence as well which wouldn't be very suitable for a younger audience.
• Due to the vaguely recognisable super-villains and their powers in the poster many older Spider-Man fans would be curious of this movie.

Representation

• This poster has a representation of different multiverses in the world as you can see the background illuminating.
• The focal point in the poster is 2 superheroes appearing as if they are about to fight all the villains that you can see a glimpses of around the poster.
• This can intrigue the audience as make them doubt and question what will happen in the movie as their are so many different unnoticeable detail the wouldn't catch your eye so quickly.